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Category: Lalla Gatta

5 Tips to Help New Authors Use Twitter Effectively

When you’re a new author, figuring out how to market your book effectively so you get book sales is tough. Just trying to navigate the book marketing jungle is enough to make some authors give up before they’ve started. But you don’t have to be one of those authors. You can instead be one of the authors in the know. One of your best tools for effective book marketing is Twitter. Twitter scares many new authors because they don’t know how to use it effectively to sell their books. Here are five tips to get you the new author started:

1. Don’t just use Twitter for advertising your book. This is a quick way to get followers to un-follow you. If you only send tweets when you have a new book out or when you’re trying to get people to buy it, you will lose people. Instead tweet about things that interest you. You could for example find out interesting facts about events in one of the towns where your characters live and then tweet about them with links. Or you could tweet about a job one of your characters has and tie it into your book.

2. Get involved …

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Laura Tolomei: Fantastic Reviews, Audio Samples + More Great News

Blackraven’s Reviewskeeps reading theVirtus Sagaand finding it exceptional! Here’s an excerptfrom the two reviews:
The Game, Virtus Saga #2
If you’re looking for an action-packed, dangerous adventure with engaging characters who are complex, flawed, and at times lovable, a plot that thickens with suspense and angst with the turn of every page, and enough smoking hot sex scenes to keep your body in a state of arousal for days on end, then The Game by Laura Tolomei is definitely the book to read.”Read full Blackraven’s Reviews

The Sex, Virtus Saga #1
“Ms. Tolomei has penned a riveting story that will take the reader through a myriad of emotions that range from anger to sorrow to unbridled passion. Any book that can accomplish such a feat is FREAK-IN-FANTASTIC in my opinion. The characters are well-developed and three-dimensional, the dialogue is refreshing and bold, the emotions are raw and untamed, the world building is amazing and intriguing, and the sex is explosive and uninhibited. I simply couldn’t get enough of this well-crafted story and read it in one sitting.” Read fullBlackraven’s Reviews

My novella, The Moon Priestess …

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What is Spam? How Does It Effect You as an Author?

I have run into more than one author online who has been convinced that sending promotions to groups, e-mail lists that have been opted into, tweet posts, FB posts etc. that are similar or the same are spam. My first thought when I hear an author say, “But I can’t send that promotion out on the groups again it’ll be considered spam!” is that someone hasn’t taken their marketing classes or done their research.
The truth is I’ve run into this more than once and I’m always amazed, especially since the cardinal rule of marketing is that potential readers or buyers need to see something at least seven times before they’re going to be motivated to buy it. For example, do you only see a commercial on television one time? You don’t do you. It’s often played over and over, and while that can be annoying it’s true, it is because they are following that cardinal rule mentioned above. That being said, it only makes sense to put that material or promotion in front of readers at least once weekly. Now, I’m by no means suggesting you post exactly the same promotion every single day. That would not be spam …

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