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There are companies and authors that have been saying for years that you should just give away your latest release for a short period and this will help you to drive more sales to your backlist. Yeah, well I’m not convinced. With the advent of the KDP program at Amazon and the rise of e-book piracy, there is a devaluation of books, particularly if they are e-books. While some may argue that giving your books away means readers will read the free book, like it and buy from your backlist, there are no guarantees.
laura Tolomei | 13/11/2015
Did you know that the practice of Halloween in one form or another is in many countries around the world? I didn’t until recently, and I find it amazing and fun that so many do practice it. Here are some of the ways some countries celebrate Halloween.
laura Tolomei | 24/10/2015
Are you wondering what exercise has to do with authors?
laura Tolomei | 7/10/2015
While learning how to market and promote your books is very important, as an author you must have something new to promote often. If you don’t, readers tend to forget about you and move on to other authors.
laura Tolomei | 8/9/2015
Many authors just blog about whatever they’re working on, their cat or dog or the summer trip they took. This is fine of course, but…if you want to use your blog as a showcase for both your books and your author brand, there is a better way. Here are four things you can start doing today to increase traffic to your author blog.
Laura Tolomei | 29/8/2015
Have you been thinking about creating an author’s street team? Not sure if it’s for you? There a lot of reasons that authors decide to create street teams, creating a wider marketing reach, reaching new fans and getting new readers, the idea of spending less time on marketing and allowing others to help you, and the list goes on. But…
Laura Tolomei | 21/8/2015
The idea of a street team first became popular back in the 1970’s when record label’s would approach savvy young teenagers and get them to hand out music posters.
Laura Tolomei | 9/8/2015
Burnout is something we all suffer from as authors from time to time. We have a new book out and we’re trying to market it, and write the next book at the same time, maybe we have a day job as well. Trying to do too much can easily lead to author burnout. It’s hard to write the next story if you’re worried about your child being bullied at schoo,l and the fact you don’t have much time to blog or promote your current release.
Laura Tolomei | 25/7/2015
If you’re an author and you’re serious about writing, then chances are you are spending a lot of time in front of a computer, and on your smart phone, or tablet. All these lovely technology gadgets may seem to have made our lives easier, well okay, they have but there is a downside to being constantly “plugged in” to gadgets.
Laura Tolomei | 15/7/2015
The concpt of Spiritualism is that there is a spirit world, and that humans have the ability to communicate with that world and its inhabitants. Spiritualism has been around for a very long time, though it didn't always have that name.
Laura Tolomei | 17/6/2015
with readers and promoting their books for years to come. Not all social media sites are created equal. While you houldn’t overlook any social media site, as an author there is such a thing as stretching yourself too thin. The idea then is to find up to three social media sites to use to share your book information, events and other fun stuff and then to use them exclusively. Here are my top three social media sites.
Laura Tolomei | 9/6/2015
Many authors don't think of LinkedIn as some place that they can sell books. While it's true that this is more a social media tool for those who are professionals, if you write whether it be fiction or non-fiction then you're a professional writer and can use LinkedIn to help build your author brand.
Laura Tolomei | 4/6/2015
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