Why is it the kiss of death? Well, for a couple of reasons, here’s mainly why though. For one readers are only going to read that article once, if they go to one of your next tour spots and see the same article, they are going to leave immediately. If they see the same article during another blog tour later on, they may stop attending your blog tour events all together. That’s just one reason, and it’s a big one. You don’t want readers clicking away because of duplicate content. Another reason is that it gives readers the idea that you don’t care enough as an author about your readers to write new content for them. And finally, it kills you in the search engines and possibly with any new readers who may stumble on one of your guest blogs when they do a search, and discover that when they go to one of the next stops you’ve used the same content yet again.
Smart authors plan their blog tours well in advance, giving themselves enough time to write new content for each stop. Or if they really want to plan well, they’ll figure out how many stops they want for their blog tour, and then write those articles before they even schedule the tour. Then all that’s left is to send the guest post and other material to your blog tour company or if you’re doing it yourself the blog owner a few days or a week before your guest blog is to be posted. That way you don’t run the risk of angering readers, and killing yourself in the search engines because you’re being penalized for duplicate content.